Consumer Psychology and Behaviour Design

How to Make Focus Groups Actually Work

Gary van Broekhoven

Published on: 25/04/2025

Learn how to make focus groups work for user research. Discover the pros, cons, and practical tips to gather rich insights and design better experiences.

Behaviour DesignConsumer PsychologyCustomer Discovery

Types of customer and user research

Gary van Broekhoven

Published on: 12/11/2024

This comprehensive guide will delve into the various types of customer and user research. It will provide insights into the GRAMS framework, behavioral insights, and motivational theories.

Behaviour DesignConsumer Psychology